Improvements Coming to EA’s Origin
Electronic Arts is seemingly doing a turn around for gamers. With their recent retraction of the Online Pass, and the promise of it never returning, and now huge improvements coming to its Origin platform. EA plans to “re-establish Origin as a service to gamers, not as a means to drive transactions.”
Executive Vice President Andrew Wilson told GamesIndustry International:
In the near term, quite frankly, our focus is making that download better, making that install better, making that automatic patching better. Making that friends presence better, making the various game services better. That’s what you’re going to see from us over the next year, which is really re-establish Origin as a service to gamers, not as a means to drive transactions.
It looks like EA realizes this is a process as well, and they will not win fans over as soon as they implement their changes. Wilson continued with:
I want to reiterate, it’s very important for people to understand that we don’t expect that all of a sudden people are going to get up and go ‘Oh! Great! We now love Origin!
We get it. We understand it. We have heard, we have made some changes already in terms of how we do things, and we’re looking at more changes that we’ll talk about over the coming months that really are gamer-focused.
I may get some flak from this but EA is definitely looking better in my eyes. For a publisher voted worst company multiple times, they seem to be looking to better themselves, and the games they publish have never been half bad.