Shuhei Yoshida: On Microsoft and Xbox One
President of Sony’s Worldwide Studios for Sony Computer Entertainment Shuhei Yoshida spoke during an interview with gamesindustry.biz, with regards to the changes made to the PlayStation 4 and about the Xbox One, Mr. Yoshida had this to say:
“We know they’re very smart people. It’s great that they were able to quickly realise that some of the things they were doing were not popular, and were able to make really quick decisions to change some of those things – even things that their engineering group must have spent a lot of time preparing before the launch. It must have been a very tough time for them. That shows how smart they are, and it shows their dedication to making Xbox One successful.”
“We never took them lightly. Especially in the States, we are the challenger – we’re trying to compete with them. Some of the messaging that they stumbled on just gave us more chances to compete with them in the States. Other markets are very different – in Europe, we have a larger market share and in Japan, we have a much longer history of being here. Being consistent and persistent helps; the legacy and people’s associations with the brand, their memories of having a great time before.”
“Something that can be a weakness but can be a very strong asset for the PlayStation team is the management team that we have. Many of us in key positions have gone through all the transitions from the launch of PS1. Andrew House, Jack Tretton, myself and many of the executives were all there at the beginning. We’ve gone through great times and pretty difficult times together. I’ve never worked for another company, so I can just imagine, but we have a very efficient way of discussing issues and being open and honest. We make quick decisions when necessary, and that’s something that’s very fresh to me.”
The PlayStation 4 is set for release in North America November 15 and in the U.K. on November 29. And the Xbox One is also being released on November 22 in both North America and the U.K.